ATARI'S VIDEO COMPUTER SYSTEM IS SUPERIOR TO ANY OTHER SYSTEM BECAUSE
IT GIVES YOUR CUSTOMERS MORE GAMES TO PLAY
AND BETTER GAMES TO PLAY.
The fact is, we could have had a programmable unit a year ago. But we wanted our 1977 microprocessor based programmable system to have enough power so it would still be worth its stuff in 1983. Who needs a programmable unit this year that doesn't have enough power for next year's games. And we wanted a system that could handle the kind
Retaller-focused advertising promoting the launch of the Atarl VCS in summer of 197
of sophisticated and intricate video games Atari is famous for, because the more fun we make our games, the more games youre going to sell.
Since games are the name of the game, we pre-test our video games in consumer research studies, and we use our coin-operated game expertise to make sure we have the most the challenging home television video games in the market place. That's what separates us from everybody else. Most companies don't realize that if a game isn't challenging, it isn't fun, and if it isn't fun, it isn't going to sell.
Right now, six Game cartridges, with different controllers for different games, are available
with Ataris Video Computer
We have Combat Indy 500]"
Street and Air-Sea
After Christmas, we plan to intro-
duce one or two new Game Programs every month.
Every one of our Game Programs has fourteen to fifty game variations.
No one else in the industry can say that. No one else in the industry has even half as many game variations per cartridge.
In the beginning, we created six
Game Programs. But, there' a lot
'more to come.