• When Southwest Airlines wanted to
change its slogan to "Just Plane Smart" in
the 1990s, they discovered that a smaller
company was already using it.
To settle the matter, the CEOs of both
companies had an arm-wrestling match,
and the smaller company ended up
winning.
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  • 502 comments

    • If disputes of honor were still settled by combat, people would be a lot more respectful
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    • Nowadays they avoid this problem by simply running their own business at a loss so that smaller companies can never take off
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    • Stone Brewing has been suing any company that has "stone" in their name. Just happened to Sawstone Brewing near where I live. They're also suing a pizza place called Stoners Pizza. These little places cant afford to fight back so they have to change their name so everyone is boycotting Stone Brewing
      lenaeky 26 jul
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    • Nowadays they would find some way to fuck over the smaller company to get the name
      Adampazaz 26 jul
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    • Duels were from a more civilized time.
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    • Kengan duels
      Freemason 25 jul
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    • Saxton HALE
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    • Imagine if companies did old fashion Kengan matches between CEOs.
      KhalDoggo 26 jul
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    • That’s the plot of Kengan Ashura
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    • Highkey that’d be an awesome way to like boost employ morale and whatever. Just invite them to watch and stuff and hype you up it’d be pretty fun
      khucumber 25 jul
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    • Premo 25 jul
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    • Where is everybody..? I'm going back to sleep don't blow up my phone please.
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    • I love flying southwest. No assigned seating, almost every time I get an aisle seat (my preferred), free carry on and personal item, basically two backpacks, AND two free checked bags up to 50lbs each. AND AND you can reschedule your flight up to 24hrs beforehand free of charge
      bequiet 26 jul
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    • 9 Copy FacebookPinterestTwitterEmail {{ shortRepliesCount }}
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    • Cop: "sir, you were going 15 miles over the speed limit" me:"I demand trial by combat"
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    • But what would the other company stand to gain during the match?
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    • Donny Osmond heard that a radio DJ wasn’t playing his song bc he just didn’t like his music. Donny called the guy and asked him to play it, and the DJ said only if Donny beat him in an arm wrestling match. So Donny went down there and won. And his song was a big hit
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    • Has to be more to this. Why risk losing something you already have just cus somone else wants it? What did the smaller company have to gain by this?
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    • Look up Cassius Clay, the original one from the mid 1800. This guy may have had done the most amount of duels then anyone else in history.
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    • We just ain’t gonna talk about the “lemon”?
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    • 3 Copy FacebookPinterestTwitterEmail {{ shortRepliesCount }}
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    • Man what a surreal experience when no one is here
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    • Kengan Ashura
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    • A fucking shokugeki.
      Releska 26 jul
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    • We do. Its called war.
      Velicey 26 jul
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    • I’d like to see that Jeff guy arm wrestle a rainforest.
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    • Yashi 26 jul
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    • JohnAndOn 25 jul
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    • RIP Herb Kelleher. The late CEO of Southwest and a legendary human being.
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    • this fact wasn’t about uber
      _Eli 28 jul
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    • Southwest is amazing
      Bakubroz 26 jul
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    • I thought they were gonna buy the smaller company for the slogan
      Nfruits 26 jul
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    • I can imagine multi million dollar lawsuits just being decided by a chess match or some dumb shit like that
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    • Why doesn't rock paper scissors ever work?
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    • 65 likes, 0 comments, QUIT!!! QUIT!!!!
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    • Idk man the smaller airline ain’t even have to take the bet but they still beasted
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    • The lie that all violence is bad is perpetrated by those too weak to participate, bring back gladiatorial combat
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    • Indian leg wrestling anyone ?
      Delta287 29 jul
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    • Hamilton and Phillip disagree.
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    • AND the Name of That Smaller Company Was.... Exactly. Nobody ever heard the slogan either.
      OhHeem 29 jul
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    • Honestly I think a duel would definitely a solve a current orange US problem right now
      Ricter 29 jul
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    • Sword fight
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    • they should've had internal tournaments and pitted the strongest members against each other
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    • There's a reason jeff bezos is so jacked, dude is going to win every arm wrestling match
      dwie 28 jul
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    • We should bring back trial by combat
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    • Start some real life Kengan matches
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    • "Lemon"
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    • Agni Kai
      Ethe 28 jul
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    • Definitely thought the term arm wrestling match was figurative but if it was literal it makes the story a little bit better.
      Kontract 28 jul
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    • i challenge thee to a duel
      lleH 28 jul
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    • Herb Kelleher was one hell of a guy. RIP
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    • U
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    • Small company had it first but I love that competitive spirit
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    • Can we both agree that duels are dumb and immature?
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    • bro down?
      mrsirmatt 28 jul
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    • Kengan Ashura is a fighting anime based on this type of idea.
      GSB_bou 28 jul
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    • The origin of ball don’t lie
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    • Kengan Ashura??
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    • I'm sure what really happened had to do with money not arm wrestling. Good story though!
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    • Would give me a reason to carry around my white gloves and my sword.
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    • Imagine if campaigns was decided by duals
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    • Me and my friend had a whole conversation about how small claims courts and things like that should just have them solved by both parties competing in a wipeout course and televising that
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    • When my adult friends disagree with each other, I force them to play Rock Paper Scissors to settle it. If it can't be settled with the RPS, you settle that shit with a thumb wrestle
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    • To settle business deals yes debates no
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    • Arm wrestling, thumb wrestling, the rule of dibs, nose goes, Rock Paper Scissors, Uno, and monopoly should be universally recognized as ways of resolving disputes. The person being challenged gets to choose which they use.
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    • A duel is how Alexander Hamilton died.
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    • Anyway what time is band practice?
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    • They made a whole production of it, WWE wrestling style. Even hosted it in a sports dome primarily used for wrestling in Dallas. Thousands showed, the papers and news talked about it for weeks. Southwests CEO was old and skinny, winner let him use the slogan after winning anyways.
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    • Imagine the phone call between the CEOs Southwest: “hey we want your slogan.” Other company: “ok what are you going to give?” Southwest: “.... heat me out ...”
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    • Literally Kengan Ashura
      BoatBot 27 jul
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    • It’s true. Herb kelleher ceo and founder of aouthwest airlines schemed up the PR arm wrestling match. When he lost he said that he had to save a woman by lifting a bus en route to the arm wrestling match and it tired his arm. He also came up with the idea for the airline on a napkin in a bar drunk.
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    • I sacrifice my three blues white dragons to summon forth Obelisk The Tormentor! Now Obelisk lay waste to your enemy! Fist of Fate!
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    • I just have this hunch that females would adamantly be against anything that requires them to physically compete with men...
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    • Our militaries should be dance offs.
      Koolmems 27 jul
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    • People will still end up cheating
      PrirHuby 27 jul
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    • Well I’ve never heard that slogan before so I think we know who won
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    • Fuck, if someone challenged me to an arm wrestling match with stakes like that I'd have no choice.
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    • While smaller disputes are meant to be settled by courts and large nation-to-nation disputes are settled by war- I think smaller disputes should be solved by facilitated duels and nation-to-nation disputes dealt with an unbiased court or a chess match or something
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    • Make duels legal again
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    • Please bring back duels
      AJESUS 27 jul
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    • Honestly? Duels should be legal, especially if it’s just like a fight under standard MMA rules or something.
      Bonobro 27 jul
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    • As a Southwest employee I can confirm! Our CEO Herb worked out by chain smoking and curling handles of wild turkey whiskey and the other CEO trained like a wrestler.
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    • Trial by combat
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    • Companies with female CEOs: :-O
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    • Yes, and trial by combat.
      MrSauce3 27 jul
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    • Yessss
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    • Bergamo 27 jul
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    • Fuck it Trump vs Biden in a paintball match for the presidency, or go all in and just make the election a series of duels where challengers take on the incumbent one after another
      RuckOver 26 jul
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    • After the match, Stevens Aviation (the other company using the slogan) gave the rights to Southwest to actually use it. It happened to be the loser of each round had to pay $5k to a charity of their choice and in total raised $15k for different charities. Kinda cool they did it.
      Javert 26 jul
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    • Kengan Ashuran moment
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    • that's just awesome
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    • Devon Larratt bout to own Disney in a second
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    • Duels would be fun buy what if we brought jousting back instead
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    • Why would most of the CEOs be men about it, when they can be whiny little pussies and just sue the smaller companies that cannot afford to go to court?
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    • Natural selection! Natural selection! Natural selection!
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    • That's how global conflicts should be settled Trump against Putin. Actually Donald, and his two dumbasses. Fuck it throw in Pence too. I bet Putin won't give a shit.
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    • That’s proof of nothing except we still use duels
      Dolemite 26 jul
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    • Honestly, I agree. I also think hand to hand combat should be a requirement to become a world leader so that instead of fighting a war, conflicts are settled by fist fight between the nations’s leaders
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