In an interview with Food Dive,
Impossible Foods CEO Pat Brown says
other companies offering plant-based
alternatives make products that "suck."
Brown says when consumers eat these
products, it hurts Impossible Foods
because it "reinforces the idea that plant-
based meat replacements are terrible.”
Despite the company's success in the
industry, Brown told CNBC in August that
it's not the right time for the company to
Impossible Foods CEO Pat Brown holds up an Impossible
Burger 2.0, the new and improved version of the
company's plant-based vegan burger that tastes like real
beef, at a press event during CES 2019 in Las Vegas,
Nevada on January 7, 2019.